The strategist behind the work.
Twenty-five years inside the messy middle of growing businesses — and a refusal to mistake activity for progress.
From operator to trusted advisor.
I started my career inside operating teams — the people who actually have to make the strategy work after the consultants leave. That seat shaped everything about how I consult today. I've sat through the all-hands where leadership unveiled a plan no one on the floor could execute. I've inherited the half-finished CRM migration. I've watched teams burn cycles on tools nobody asked for.
So I became a consultant who refuses to do that. Across higher education, manufacturing, publishing, coaching, retail, engineering, and healthcare, I learned what most consultants miss: technology is almost never the actual problem. Alignment is. When the right people, the right systems, and the right metrics line up, the technology decisions get easy.
Today, I work with founder-led service businesses and mid-market operators from my home base in Seattle. I'm hired when a team is ready to stop planning and start executing — and when the founder is honest enough to want someone who'll tell them the truth.
How I work — and what I won't do.
These aren't slogans. They're the filters I use to decide which engagements to take and how to run them.
Outcomes Over Outputs
Slide decks don't move numbers. Every engagement is anchored to a measurable result agreed on before the work begins.
Clarity Before Speed
Most teams confuse activity with progress. I slow down long enough to name the real problem, then move quickly to solve it.
Radical Honesty
I'll tell you the thing your team is too polite to say. That's usually why you hired me.
Strategy That Sticks
If the system can't survive my departure, I haven't done my job. Everything I build is documented, owned, and operable by your team.
Cross-Functional Fluency
Tech, ops, marketing, finance — they all talk to each other. I'm hired because I can translate across them.
Selective by Design
I run a small book on purpose. Fewer clients, deeper work, better outcomes. If we're not a fit, I'll say so on the first call.
Seven industries. One operating discipline.
Cross-industry fluency is the unfair advantage. The patterns repeat — the language doesn't.
Technology is never the problem. Alignment is.
Things people ask before they email me.
Ready to work together?
A 30-minute strategy call is the easiest way to find out if I'm the right person to help you ship the next chapter.